3/15/2023 0 Comments Ted talk memory master![]() There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. You can learn more about Charles’s book, If Jesus Gave a TED Talk: Eight Neuroscience Principles the Master Teacher Used to Persuade His Audience, and read the first chapter at his website Thank You for Tuning In! There are several websites that offer free stock images for your slides, or try software like Doodly to sketch a simple diagram. This technique might look like using an image to represent a concept, such as love. Another way to use simple visuals is with a concept map. Meanwhile putting a small amount of text on a screen reinforces what people are hearing because it is both heard and seen. People may be so focused on the visuals that they don’t listen to your words. Don’t allow the visuals you use to be so attention-getting by themselves that people forget what the message is about and what the visual means. Acronyms can be easier to remember, and then your listeners can recall those memories of what was learned. One of the ways of helping someone remember is by using acronyms. If you can use dual coding to better help people remember your teaching, it will stay in memory longer. Only so much information can be on that stage at the same time. Your working memory is where things are processed and if it’s important enough it then moves to the long-term memory. When you mesh those two together, that is known as dual coding, and what you’re saying will stick better with the listener. ![]() The brain encodes both visually and auditorily. It’s important to front load and back load your key points because that’s what your audience will remember. ![]() This is because as you introduce a new concept, the brain begins to process the information to send it into long term memory. The primacy recency principle is about how people remember the most of what you say at the beginning of a talk, and they remember the second most at the end of the talk. The three takeaways for this principle are to clarify the big takeaway (gist or verbatim), create a concept map, and the primacy recency principle. In the principle of clarity, Charles teaches to begin with the end in mind. ![]() Download the 8 Core Communication Principles Checklist here. You don’t have to use all eight of these when giving a message, but try using three or four at a time. Each of these principles has three takeaways in Charles’s teachings. Charles refers to eight “blobs” on the platter of communication to keep in mind: clarity, attention, affinity, capacity, durability, emotion, mindset, and transfer. We need to take into consideration the way God created our brains and how we process information and learn as we preach the gospel because Jesus modeled these same things. You can overdo the entertainment side of teaching. It’s hard to keep people’s interest today. However, we also need to clearly pay attention to what is going on in the brain of our listeners and how to craft the communication of the message (before we get up to preach) so that it sticks. Most pastors do a good job extracting what the scriptures say. Charles is with us today to share how to craft your communication so that it better sticks with your listener. 90% forget what they’ve heard after a week unless we learn to employ certain techniques and principles in our communications. He also is an author and provides training for pastors.ħ5% of people forget most of what they’ve heard from a talk within an hour. ![]() We’re talking with Charles Stone, lead pastor at West Park Church in Ontario, Canada. Thanks for joining in for the unSeminary podcast. ![]()
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